FitBit has released a beautifully done series of films highlighting real FitBit users overcoming obstacles, documenting their ambition and showcasing their personal life stories in a way that weaves product directly into the videos.
For the opening game of the 2017 World Series, YouTube purchased a perfectly placed backstop ad that tricked the eyes of millions of home viewers into seeing the prominence of its popular video player.
Like most social good issues today, anti-racism campaigns tend to follow a pretty predictable marketing template, but Taika Waititi’s new campaign for the New Zealand Human Rights Commission creates an unforgettably provocative message unlike any other.
Starbucks collaborated with late night TV host James Corden to create a humorous mini-movie set inside of Starbucks location — presumably in an attempt to showcase the retail giant’s in-store experience, various food and drink products, and employee personalities.
To introduce their new Fruit Bites snack (with no sugar-added), KIND created an impressive installation in Times Square demonstrating the sheer amount of sugar that kids consumer every 5 minutes in the U.S.
In order to bring attention to their 2018 product catalogue, IKEA enlisted a world memory champion and tested her photographic memory of different products on different pages, all culminating in a live-streamed event on Facebook for audiences to attempt to stump her.
A lovely print execution (how often do you say that) from McDonald’s Dubai introduces McCafe coffee as the unofficial choice of coffee for late night workers across a variety of jobs.