To raise awareness for 10 threatened species, Lacoste create limited edition polos that replaced their iconic alligator logo with new badges of each species, all produced with the exact number of animals left in the wild and sold to non-profit IUCN and wildlife conservation.
To highlight the product features of its all-new Eclipse Cross, Mitsubishi enlisted freestyle rapper Harry Mack to take unsuspecting dealership visitors on a test-drive to show off the vehicles features in a memorable way.
A series of new print ads from KFC turn the staid product shot into a powerful visual expression of their hot and spicy chicken tenders.
For a one-day Halloween promotion, Burger King took a jab at its major retail rival in McDonald’s by launching an in-store promotion — come like a clown, eat like a king — that rewarded any visitors who dressed like a clown with a free Whopper.
In an effort to reposition themselves as the expert listeners, Samaritans created powerful outdoor posters placed around train stations in an effort to deter suicide.
FitBit has released a beautifully done series of films highlighting real FitBit users overcoming obstacles, documenting their ambition and showcasing their personal life stories in a way that weaves product directly into the videos.
For the opening game of the 2017 World Series, YouTube purchased a perfectly placed backstop ad that tricked the eyes of millions of home viewers into seeing the prominence of its popular video player.