Organic Valley managed to underscore a playful yet powerful message around the simplicity and benefits of their breakfast bottles by taking a brutally honest (and refreshing) take on modern Millennial women’s real morning routines.
H&M masterfully tackle a big issue in recycling and sustainability of its clothes without abandoning its distinctive brand tone in a beautifully produced video that educates and inspires.
Working with Instagram’s relatively new Stories feature, Bacardi brought the nightlife experience to people’s fingertips by creating an interactive digital simulator of DJ turntables, allowing audiences to manipulate the sounds as a way to bring music and the brand better together.
JWT Brazil found a clever way to use a weakness of the black bars surrounding popular vertical videos on YouTube and transform it into a philanthropic opportunity to use that digital real estate to help raise awareness for good causes.
While a not an entirely novel execution, Bosch managed to remix the sounds and functionality of their IoT line of appliances in a way amounted to a much more captivating showcase of their products.
For its 2016 holiday campaign, Icelandic vodka brand, Reyka, launched a 2.5 hour Facebook live feed featuring an Icelander wishing “Happy Holidays” to every 320,000 residents of the country, showcasing the personality and authenticity of the brand in a never-before-done way.
IKEA renamed popular products on its retail website to match relevant search terms related to popular consumer inqueries (e.g. a microwave oven for “My Mom Can’t Cook”), improving organic SEO efforts and shedding some hilarity amongst online shoppers.