FitBit has released a beautifully done series of films highlighting real FitBit users overcoming obstacles, documenting their ambition and showcasing their personal life stories in a way that weaves product directly into the videos.
Like most social good issues today, anti-racism campaigns tend to follow a pretty predictable marketing template, but Taika Waititi’s new campaign for the New Zealand Human Rights Commission creates an unforgettably provocative message unlike any other.
Starbucks collaborated with late night TV host James Corden to create a humorous mini-movie set inside of Starbucks location — presumably in an attempt to showcase the retail giant’s in-store experience, various food and drink products, and employee personalities.
To celebrate Father’s Day, Gillette jumped on the brand experiment bandwagon to demonstrably prove to today’s young men that their fathers are still an invaluable resource for information and advice.
Emerald Nuts handpicked some of the most memorable product reviews on Amazon and use this content to create short films inspired by the sentiments.
To promote the new season of Orange Is The New Black, Netflix partnered with the New York Times with an insightful news feature around females in prison, full of powerful statistics, psychological information and relevant connections between the real-world phenomenon and the characters of the show.
Organic Valley managed to underscore a playful yet powerful message around the simplicity and benefits of their breakfast bottles by taking a brutally honest (and refreshing) take on modern Millennial women’s real morning routines.