A stunning visual execution from Nike built a life-sized running track for athletes to test footwear while generating digitized feedback to the runner.
Delta painted printed photos of cities around the world onto a wall in NYC in partnership with Tinder as a way to help young singles stage a more interesting and adventurous dating profile pictures.
To promote the new season of Orange Is The New Black, Netflix partnered with the New York Times with an insightful news feature around females in prison, full of powerful statistics, psychological information and relevant connections between the real-world phenomenon and the characters of the show.
For its 2016 holiday campaign, Icelandic vodka brand, Reyka, launched a 2.5 hour Facebook live feed featuring an Icelander wishing “Happy Holidays” to every 320,000 residents of the country, showcasing the personality and authenticity of the brand in a never-before-done way.
IKEA renamed popular products on its retail website to match relevant search terms related to popular consumer inqueries (e.g. a microwave oven for “My Mom Can’t Cook”), improving organic SEO efforts and shedding some hilarity amongst online shoppers.
To show the world that Bombay Sapphire is a spirits brand built around creativity and imagination, Bombay Sapphire created a Chrome browser extension that transforms those pesky online banner ads into beautiful, eye-catching works of art.
As more and more brands scrambled to market around the 2016 Oscars, AirBnb had to find a better way to infiltrate one of the most popular media nights of the year by launching a Twitter campaign that asked audiences to pick a movie they would most want to live-in, offering real-world AirBnB property listings with AirBnb vouchers to make it a reality.