To raise awareness for 10 threatened species, Lacoste create limited edition polos that replaced their iconic alligator logo with new badges of each species, all produced with the exact number of animals left in the wild and sold to non-profit IUCN and wildlife conservation.
To highlight the product features of its all-new Eclipse Cross, Mitsubishi enlisted freestyle rapper Harry Mack to take unsuspecting dealership visitors on a test-drive to show off the vehicles features in a memorable way.
For a one-day Halloween promotion, Burger King took a jab at its major retail rival in McDonald’s by launching an in-store promotion — come like a clown, eat like a king — that rewarded any visitors who dressed like a clown with a free Whopper.
For the opening game of the 2017 World Series, YouTube purchased a perfectly placed backstop ad that tricked the eyes of millions of home viewers into seeing the prominence of its popular video player.
Starbucks collaborated with late night TV host James Corden to create a humorous mini-movie set inside of Starbucks location — presumably in an attempt to showcase the retail giant’s in-store experience, various food and drink products, and employee personalities.
To introduce their new Fruit Bites snack (with no sugar-added), KIND created an impressive installation in Times Square demonstrating the sheer amount of sugar that kids consumer every 5 minutes in the U.S.
In order to bring attention to their 2018 product catalogue, IKEA enlisted a world memory champion and tested her photographic memory of different products on different pages, all culminating in a live-streamed event on Facebook for audiences to attempt to stump her.