For a one-day Halloween promotion, Burger King took a jab at its major retail rival in McDonald’s by launching an in-store promotion — come like a clown, eat like a king — that rewarded any visitors who dressed like a clown with a free Whopper.
For the opening game of the 2017 World Series, YouTube purchased a perfectly placed backstop ad that tricked the eyes of millions of home viewers into seeing the prominence of its popular video player.
Starbucks collaborated with late night TV host James Corden to create a humorous mini-movie set inside of Starbucks location — presumably in an attempt to showcase the retail giant’s in-store experience, various food and drink products, and employee personalities.
To introduce their new Fruit Bites snack (with no sugar-added), KIND created an impressive installation in Times Square demonstrating the sheer amount of sugar that kids consumer every 5 minutes in the U.S.
In order to bring attention to their 2018 product catalogue, IKEA enlisted a world memory champion and tested her photographic memory of different products on different pages, all culminating in a live-streamed event on Facebook for audiences to attempt to stump her.
Knowing that planning all of the logistics that go into a family vacation, JetBlue created a charming stunt where they invited young kids to imagine an adventure for their family to embark on.
Volvo earned its way into the Guinness Book of World Records by bringing their brand new VNL model to the home of a little boy who loves trucks, letting him unbox the new 18-wheeler and touring it’s interior features with unrestrained excitement.