A stunning visual execution from Nike built a life-sized running track for athletes to test footwear while generating digitized feedback to the runner.
Shoe polish brand Kiwi created a campaign that hijacked famous pieces of popular art with audio, visual and print complements that added an irreverent new look at the shoes behind some of the world’s most iconic and enduring pieces.
Working with Instagram’s relatively new Stories feature, Bacardi brought the nightlife experience to people’s fingertips by creating an interactive digital simulator of DJ turntables, allowing audiences to manipulate the sounds as a way to bring music and the brand better together.
To show Millennials how even a tiny monetary donation to charity can help people around the world, Water Is Life used popular transaction service Venmo to raise awareness over the high-traffic 4th of July holiday. By capitalizing on the tool’s unlimited character count on payment descriptions, Water is Life was able to send unsuspecting users $0.01 payments and insert themselves into people’s app feeds, despite the platform’s resistance to any paid advertising.
Canon created smart billboards that provided over 200 professional photo tips based on real-time, real-world conditions to people throughout popular photo op destinations throughout the city, all in an effort to endear their brand and build cred with photographers.
Expedia brought their partnership with St. Jude Children’s Research Hospital to life in a heartwarming way by taking sick children on virtual travel tours of places around the world.
L’Oreal is releasing a unique Snapchat filter this weekend that uses gestural face-recognition to apply L’Oreal makeup to the faces of users that take selfies. It will be a brilliant product demonstration, so long as the product selection and technology renders effectively.