Water Is Life | Venmo Hack

To show Millennials how even a tiny monetary donation to charity can help people around the world, Water Is Life used popular transaction service Venmo to raise awareness over the high-traffic 4th of July holiday. By capitalizing on the tool’s unlimited character count on payment descriptions, Water is Life was able to send unsuspecting users $0.01 payments and insert themselves into people’s app feeds, despite the platform’s resistance to any paid advertising.