IKEA | The Human Catalogue Test

In order to bring attention to their 2018 product catalogue, IKEA enlisted a world memory champion and tested her photographic memory of different products on different pages, all culminating in a live-streamed event on Facebook for audiences to attempt to stump her.

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REYKA | Gleðilega hátíð

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For its 2016 holiday campaign, Icelandic vodka brand, Reyka, launched a 2.5 hour Facebook live feed featuring an Icelander wishing “Happy Holidays” to every 320,000 residents of the country, showcasing the personality and authenticity of the brand in a never-before-done way.