A stunning visual execution from Nike built a life-sized running track for athletes to test footwear while generating digitized feedback to the runner.
Working with Instagram’s relatively new Stories feature, Bacardi brought the nightlife experience to people’s fingertips by creating an interactive digital simulator of DJ turntables, allowing audiences to manipulate the sounds as a way to bring music and the brand better together.
For its 2016 holiday campaign, Icelandic vodka brand, Reyka, launched a 2.5 hour Facebook live feed featuring an Icelander wishing “Happy Holidays” to every 320,000 residents of the country, showcasing the personality and authenticity of the brand in a never-before-done way.
To show Millennials how even a tiny monetary donation to charity can help people around the world, Water Is Life used popular transaction service Venmo to raise awareness over the high-traffic 4th of July holiday. By capitalizing on the tool’s unlimited character count on payment descriptions, Water is Life was able to send unsuspecting users $0.01 payments and insert themselves into people’s app feeds, despite the platform’s resistance to any paid advertising.