Volvo earned its way into the Guinness Book of World Records by bringing their brand new VNL model to the home of a little boy who loves trucks, letting him unbox the new 18-wheeler and touring it’s interior features with unrestrained excitement.
A stunning visual execution from Nike built a life-sized running track for athletes to test footwear while generating digitized feedback to the runner.
Shoe polish brand Kiwi created a campaign that hijacked famous pieces of popular art with audio, visual and print complements that added an irreverent new look at the shoes behind some of the world’s most iconic and enduring pieces.
Delta painted printed photos of cities around the world onto a wall in NYC in partnership with Tinder as a way to help young singles stage a more interesting and adventurous dating profile pictures.
In a playful piece of PR, Anytime Fitness is launching its “Every Step Counts” campaign by transforming its parking lot to reserve parking spaces for members at the farthest points from the front door.
Canon created smart billboards that provided over 200 professional photo tips based on real-time, real-world conditions to people throughout popular photo op destinations throughout the city, all in an effort to endear their brand and build cred with photographers.