Burger King | Scary Clown Night

For a one-day Halloween promotion, Burger King took a jab at its major retail rival in McDonald’s by launching an in-store promotion — come like a clown, eat like a king — that rewarded any visitors who dressed like a clown with a free Whopper.

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KIND | Fruit Bites

To introduce their new Fruit Bites snack (with no sugar-added), KIND created an impressive installation in Times Square demonstrating the sheer amount of sugar that kids consumer every 5 minutes in the U.S.