Burger King | Scary Clown Night

For a one-day Halloween promotion, Burger King took a jab at its major retail rival in McDonald’s by launching an in-store promotion — come like a clown, eat like a king — that rewarded any visitors who dressed like a clown with a free Whopper.

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IKEA | The Human Catalogue Test

In order to bring attention to their 2018 product catalogue, IKEA enlisted a world memory champion and tested her photographic memory of different products on different pages, all culminating in a live-streamed event on Facebook for audiences to attempt to stump her.