For a one-day Halloween promotion, Burger King took a jab at its major retail rival in McDonald’s by launching an in-store promotion — come like a clown, eat like a king — that rewarded any visitors who dressed like a clown with a free Whopper.
In order to bring attention to their 2018 product catalogue, IKEA enlisted a world memory champion and tested her photographic memory of different products on different pages, all culminating in a live-streamed event on Facebook for audiences to attempt to stump her.
IKEA renamed popular products on its retail website to match relevant search terms related to popular consumer inqueries (e.g. a microwave oven for “My Mom Can’t Cook”), improving organic SEO efforts and shedding some hilarity amongst online shoppers.
As more and more brands scrambled to market around the 2016 Oscars, AirBnb had to find a better way to infiltrate one of the most popular media nights of the year by launching a Twitter campaign that asked audiences to pick a movie they would most want to live-in, offering real-world AirBnB property listings with AirBnb vouchers to make it a reality.
Harvey Nichols found a cunning way to transform a fairly ordinary, direct-marketing promotion around their ‘Rewards App’ into a clickbait worthy piece of video content.