YouTube | YouTube TV

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For the opening game of the 2017 World Series, YouTube purchased a perfectly placed backstop ad that tricked the eyes of millions of home viewers into seeing the prominence of its popular video player.

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IKEA | The Human Catalogue Test

In order to bring attention to their 2018 product catalogue, IKEA enlisted a world memory champion and tested her photographic memory of different products on different pages, all culminating in a live-streamed event on Facebook for audiences to attempt to stump her.