In order to bring attention to their 2018 product catalogue, IKEA enlisted a world memory champion and tested her photographic memory of different products on different pages, all culminating in a live-streamed event on Facebook for audiences to attempt to stump her.
Knowing that planning all of the logistics that go into a family vacation, JetBlue created a charming stunt where they invited young kids to imagine an adventure for their family to embark on.
Volvo earned its way into the Guinness Book of World Records by bringing their brand new VNL model to the home of a little boy who loves trucks, letting him unbox the new 18-wheeler and touring it’s interior features with unrestrained excitement.
To celebrate Father’s Day, Gillette jumped on the brand experiment bandwagon to demonstrably prove to today’s young men that their fathers are still an invaluable resource for information and advice.
Krispy Kreme created a hidden camera social experiment to capture people’s real-world reactions to seeing and receiving a box of Krispy Kreme doughnuts.
Inspired by the way animals used technology in the movie Zootopia, Google Photos partnered with the LA Zoo to give real-life animals a chance to take photos of themselves through play-like toys, capturing all the photographs in an online Google Photos collection.