FitBit has released a beautifully done series of films highlighting real FitBit users overcoming obstacles, documenting their ambition and showcasing their personal life stories in a way that weaves product directly into the videos.
Like most social good issues today, anti-racism campaigns tend to follow a pretty predictable marketing template, but Taika Waititi’s new campaign for the New Zealand Human Rights Commission creates an unforgettably provocative message unlike any other.
Starbucks collaborated with late night TV host James Corden to create a humorous mini-movie set inside of Starbucks location — presumably in an attempt to showcase the retail giant’s in-store experience, various food and drink products, and employee personalities.
In order to bring attention to their 2018 product catalogue, IKEA enlisted a world memory champion and tested her photographic memory of different products on different pages, all culminating in a live-streamed event on Facebook for audiences to attempt to stump her.
Knowing that planning all of the logistics that go into a family vacation, JetBlue created a charming stunt where they invited young kids to imagine an adventure for their family to embark on.
Volvo earned its way into the Guinness Book of World Records by bringing their brand new VNL model to the home of a little boy who loves trucks, letting him unbox the new 18-wheeler and touring it’s interior features with unrestrained excitement.
To celebrate Father’s Day, Gillette jumped on the brand experiment bandwagon to demonstrably prove to today’s young men that their fathers are still an invaluable resource for information and advice.