To promote the new season of Orange Is The New Black, Netflix partnered with the New York Times with an insightful news feature around females in prison, full of powerful statistics, psychological information and relevant connections between the real-world phenomenon and the characters of the show.
JWT Brazil found a clever way to use a weakness of the black bars surrounding popular vertical videos on YouTube and transform it into a philanthropic opportunity to use that digital real estate to help raise awareness for good causes.
IKEA renamed popular products on its retail website to match relevant search terms related to popular consumer inqueries (e.g. a microwave oven for “My Mom Can’t Cook”), improving organic SEO efforts and shedding some hilarity amongst online shoppers.
To show the world that Bombay Sapphire is a spirits brand built around creativity and imagination, Bombay Sapphire created a Chrome browser extension that transforms those pesky online banner ads into beautiful, eye-catching works of art.
To promote the upcoming season of Narcos, Netflix created visually arresting social content in the form of infographics to help visualize the astounding scope and scale of Pablo Escobar’s cocaine empire along with a content rich integration with the Wall Street Journal.
Building off the momentum of their successful user-generated campaign “Shot on iPhone,” Apple’s next iteration was to create a microsite around Mother’s Day that allowed online audiences to upload images of their moms and create their own videos. Because, let’s face it, cards and flowers are a bit predictable.