FitBit has released a beautifully done series of films highlighting real FitBit users overcoming obstacles, documenting their ambition and showcasing their personal life stories in a way that weaves product directly into the videos.
For the opening game of the 2017 World Series, YouTube purchased a perfectly placed backstop ad that tricked the eyes of millions of home viewers into seeing the prominence of its popular video player.
Volvo earned its way into the Guinness Book of World Records by bringing their brand new VNL model to the home of a little boy who loves trucks, letting him unbox the new 18-wheeler and touring it’s interior features with unrestrained excitement.
Emerald Nuts handpicked some of the most memorable product reviews on Amazon and use this content to create short films inspired by the sentiments.
JWT Brazil found a clever way to use a weakness of the black bars surrounding popular vertical videos on YouTube and transform it into a philanthropic opportunity to use that digital real estate to help raise awareness for good causes.
If you ever needed proof that compelling, creative video doesn’t need to fit into 6-second bits optimized for the social and digital world, check out Donate Life’s charming mini film on Coleman Sweeney, a widely renowned local asshole that redeems his own reputation at the end of his life through the simple act of organ donation.
I’d imagine the breakfast category is laser-focused on enforcing routine — which is all the more reason why Alpen’s latest television commercials do a great job of rattling audiences from the standard quips of cereal commercials, thanks to some surprise endings in the form of hilarious, real-world YouTube clips. A great blend of old form and new media.