Volvo | The World’s Largest Unboxing

Volvo earned its way into the Guinness Book of World Records by bringing their brand new VNL model to the home of a little boy who loves trucks, letting him unbox the new 18-wheeler and touring it’s interior features with unrestrained excitement.

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Alpen | It Started So Well

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I’d imagine the breakfast category is laser-focused on enforcing routine — which is all the more reason why Alpen’s latest television commercials do a great job of rattling audiences from the standard quips of cereal commercials, thanks to some surprise endings in the form of hilarious, real-world YouTube clips. A great blend of old form and new media.