FitBit | FitBit Stories

FitBit has released a beautifully done series of films highlighting real FitBit users overcoming obstacles, documenting their ambition and showcasing their personal life stories in a way that weaves product directly into the videos.

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Alpen | It Started So Well

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I’d imagine the breakfast category is laser-focused on enforcing routine — which is all the more reason why Alpen’s latest television commercials do a great job of rattling audiences from the standard quips of cereal commercials, thanks to some surprise endings in the form of hilarious, real-world YouTube clips. A great blend of old form and new media.