Emerald Nuts handpicked some of the most memorable product reviews on Amazon and use this content to create short films inspired by the sentiments.
JWT Brazil found a clever way to use a weakness of the black bars surrounding popular vertical videos on YouTube and transform it into a philanthropic opportunity to use that digital real estate to help raise awareness for good causes.
If you ever needed proof that compelling, creative video doesn’t need to fit into 6-second bits optimized for the social and digital world, check out Donate Life’s charming mini film on Coleman Sweeney, a widely renowned local asshole that redeems his own reputation at the end of his life through the simple act of organ donation.
I’d imagine the breakfast category is laser-focused on enforcing routine — which is all the more reason why Alpen’s latest television commercials do a great job of rattling audiences from the standard quips of cereal commercials, thanks to some surprise endings in the form of hilarious, real-world YouTube clips. A great blend of old form and new media.
A really simple approach for Pantene to capitalize on the Super Bowl moment without paying the Super Bowl budgets: a funny, endearing and product-centric video series that showed NFL players connecting with their daughters around the hair styling experience.